A host checklist before approving a campaign

Approving a campaign should be quick, but it should not be automatic. The host is lending part of a property to a business, and that needs a little care.

Use this checklist before saying yes.

Check the advertiser and offer

Read the business name, website, campaign description, and contact details. Does the offer make sense for the property and neighbourhood? Is the business suitable for the audience that will see it?

If something feels unclear, ask before approving. A good advertiser will not mind explaining the campaign.

Review the creative

Ask to see the sign, banner, poster, or counter card before installation. Check the words, colours, images, logo, and any claims. Hosts do not need to become advertising regulators, but they should reject content that is offensive, misleading, unsafe, or outside their listing rules.

For residential spaces, keep the standard high. Neighbours will connect the sign with the property.

Confirm size and placement

Make sure the material fits the approved location. A 600 mm yard sign is different from a large banner. A window poster is different from a full-window wrap.

If the campaign needs a different placement from the listing, update the agreement before it goes live.

Confirm installation method

The host should know how the material will be attached, who will install it, when they will arrive, and how it will be removed. No drilling, no permanent fixtures, and no damage should be the default unless otherwise agreed.

For banners, ask about wind and tensioning. For windows, ask about adhesive and cleaning. For counters, ask how the item will stay tidy.

Set the dates

Confirm start date, end date, and removal date. If the campaign relates to an event or offer, make sure old material does not remain after it becomes inaccurate.

Keep the conversation in writing

Written messages protect both sides. If there is a dispute later, the approved creative, dates, and installation method are easier to check.

A safe approval feels almost boring. Everyone knows what is going up, where it will sit, how long it will stay, and what happens when the campaign ends.